The Cultural Broker is a bespoke team of diverse specialists

brought together by Louisa Grasso, tailored to suit each client’s needs.

"My objective has always been to enable my clients to gain a clearer understanding of how to reach, influence & engage a wider audience and achieve the success they are looking for..."

— Louisa Grasso

A wealth of experience.

Over the past three decades, Louisa has created an unparalleled international network to support whatever project she and her team are involved in. 

Applying the experiences and networks of Louisa's eclectic career across the fields of Music and Entertainment, the Arts and Media, we look at the bigger picture and fill in gaps with creative and opportunistic solutions, through perseverance and experimentation.

The Cultural Broker manages our own in-house projects, as well as our expertise and network in support of our clients’ objectives in whatever way is required to get the job done.

What our collaborators have to say about us

  • Wendy Laister

    FOUNDER | MAGUS ENTERTAINMENT

    In my role as the long-time manager of iconic British band, Duran Duran, I have worked with Louisa for more than ten years. During this period our main focus has been the development of a large scale exhibition, which Louisa has been an integral part of envisioning, developing and bringing to life.

    Louisa’s skills sets span many areas - from the creative to the practical and strategic. She is not only an extremely astute business woman - who has a wonderfully straight-forward approach to making things happen - but she is also a highly motivated and dedicated member of the creative team - who has the taste and visual aesthetic that has been a critical element in this particular project.

    I can honestly say that I have enjoyed every moment of this close collaboration, and that without Louisa we would most certainly not have had the direction and focus to keep everything as on track as it has remained. She is a total delight to work with - a kindred spirit and a tremendous inspiration. Now my task is only to find even more things for us to do together.

  • Mervyn Lyn

    PARTNER | STRATEGIC PARTNERSHIP SOLUTIONS

    I have worked with Louisa on a number of occasions. Some of the most memorable were around her association with Michael Jackson during my tenure at GM Motown International. Our working relationship, built on hard work and diligence, flourished and we have continued to work together wherever possible since.

    I can think of no other partner I'd like more supporting our joint efforts and one I can 100% rely upon.

  • Linda Lloyd Jones MBE

    FORMER HEAD OF EXHIBITIONS & LOANS | V&A

    I have known Louisa Grasso for over 10 years and in all our dealings she has been extremely professional and reliable. Her deep knowledge and experience of the music world is impressive.

    Louisa’s advice in the period that the V&A has embraced popular music has been extremely helpful, and I know we can rely on her for insightful and impartial advice.

  • Alan Edwards

    FOUNDER | THE OUTSIDE ORGANISATION

    I first met Louisa in the 1980s in Italy. She was working with the legendary promoter David Zard and he was putting on David Bowie‘s concerts in Italy, "The Serious Moonlight" and "The Glass Spider" Tours.

    I remember Louisa’s incredible work ethic and total commitment to making sure that the shows ran smoothly. Promoters in those days were larger-than-life characters, risk takers by nature and invariably male, and the live business wasn’t anything like as sophisticated as it is now and many people were making it up as they went along.

    At that time it was very unusual to find a woman in a position of that kind of authority at a music concert. Her attention to detail was matched only by her positive and upbeat friendly nature. It was always such a pleasure to work with Louisa as she always had her feet on the ground and did such a great job.

  • Julio Sobral

    SENIOR VICE PRESIDENT OF BUSINESS OPERATIONS (2002-2012) | FOX INTERNATIONAL CHANNELS (FIC)

    I have worked with Louisa Grasso on a number of occasions during my tenure as SVP of Business Operations at Fox International Channels Europe. We worked together from the concept all the way to the launch of National Geographic Music - a new television channel.

    Our working relationship was built on hard work and diligence. Louisa as a leader along with the team from National Geographic Italy did an amazing job in creating and expanding the Nat Geo Music channel from Italy to international success, with distribution in Europe, Africa and Asia.

  • Iain Hill

    PROMOTOR | LIVE NATION ESPAÑA SAU

    One of my earliest experiences of working with Louisa was in 1987 when we put together a 20 date tour of small stadiums around the coast of Italy in the summer with Spandau Ballet. Italy was like the wild west then as soon as you went south of Rome. It was certainly an experience but largely thanks to Louisa's energy, personality and calm in the eye of chaos, the tour happened and was a big success.

    I worked with her on many other tours in my capacity as agent, (notably Sade, Matt Bianco and Eight Wonder) and always enjoyed and marvelled at how she made a success of what must be one of the most difficult jobs in the world: a promoter of international acts in Italy - and always with a smile and a great sense of fun, and always totally reliable.

    Since then I have worked for her as tour consultant in her role as manager of Gianna Nannini, one of Italy's major domestic artists. The touring world is much more less volatile now, but Louisa always finds that added energy to make everything work as well as it can. It's always a pleasure.